We connect serious capital with the right football club — and provide the expert guidance to make ownership a success from day one.
Ten Global is a specialist advisory firm with one focus: to be the bridge between investors and owners in waiting and English clubs at EFL level and the Non League pyramid.
Our founding team brings what no generalist firm can replicate — two decades of professional experience at every level of the English pyramid, direct involvement in club boardrooms and commercial operations, and an active network that spans every significant layer of the game.
Club acquisitions is our primary mandate. Strategic consultancy is the second service we offer clubs — practical, grounded advisory delivered by people who understand football from the inside out.
Whether you are an investor seeking a club or a club seeking an edge, Ten Global provides a specialist, relationship-driven advisory service tailored to the realities of English football at this level.
We identify, assess, and introduce the right football clubs to investors seeking genuine ownership opportunities. From initial identification through due diligence, regulatory navigation, and completion — we manage the full process and remain invested in the outcome.
We work directly with football clubs to resolve the operational, commercial, and sporting challenges that hold them back. Our advisory is grounded in first-hand experience at this level — not theory — and delivered in a way that clubs can actually implement.
The English football ownership market at this level is opaque, relationship-driven, and unforgiving of bad advice. We offer something the large firms cannot — insider credibility, at a cost structure that makes sense for the deal size.
Twenty years of playing professionally at EFL and National League level means we understand what a club actually looks like from the inside — the financial realities, the squad dynamics, the management pressures, and the community obligations that never appear on a balance sheet.
Direct relationships with club owners, chairmen, managers, agents, and executives across six countries — built over two decades. Our ability to open doors, verify information, and move conversations forward is rooted in genuine trust earned over a career.
We guide buyers through the EFL Owners' and Directors' Test, FA fit and proper requirements, and the new Football Governance Act licensing framework. We identify eligibility issues early, before they become deal-killers — and we coordinate with specialist sports law firms throughout the process.
Our preferred model includes an equity stake in the club alongside our advisory fee — which means our commercial interest is identical to our client's. We are not incentivised to close a deal for its own sake. We are incentivised to close the right deal.
Ten Global was founded by two brothers who between them have built businesses, played football at professional level across six countries, and studied the commercial and governance structures of football at postgraduate level.
A professional footballer for twenty years across England, Scotland, Wales, Spain, Belgium, and Italy — Alex brings a perspective on football clubs that simply cannot be acquired through academic study alone. 450+ career appearances, club captain at EFL and National League level, and a career-long habit of asking the questions most players never think to ask.
Now applying that insight through Ten Global, alongside formal study in Sporting Directorship and active involvement in The Players Fund — the UK's first athlete-led venture capital firm, with landmark partnerships at Como 1907 and Juventus FC. A UEFA B Licence coach and BBC football commentator, Alex's name and reputation carry genuine weight in the English football pyramid.
Holding an Information Management for Business degree from UCL and a Football Industries MBA from the University of Liverpool, John is the commercial and analytical foundation of Ten Global — bringing the structural and financial rigour that underpins every advisory engagement.
With deep knowledge of football's commercial and business landscape — from club revenue modelling to player market dynamics — and hands-on experience running operating businesses in hospitality and investment, John's advisory is grounded in real-world execution, not theory.
Football ownership at this level is not purely a financial decision. It is a commitment to a community, a culture, and a long-term project. We invest time in understanding exactly what our clients want from ownership — before we ever introduce them to a club.
The result is fewer, better introductions. Clients who are genuinely prepared for what ownership entails. And clubs that are matched with owners who are in it for the right reasons.
All enquiries are handled directly and in confidence. Whether you are an investor exploring ownership for the first time or a club seeking advisory support, we are happy to talk.